A Covid success story and its six key takeaways!

2020 was a wild fundraising year. Anecdotally I can say that those orgs and fundraisers who put in their best effort to tell great stories, clearly asking for something in a thoughtful way did extremely well last year.

I wanted to take a moment to share our top 6 takeaways from an appeal we worked on with our friends at St. Thomas Elgin Hospital Foundation. Spoiler - it did 515% better…

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In conversation with Jen Shang

Dear Jen, Here’s the problem. We live in a world (and a sector!) that seeks definitives. Silver bullets. “Show me proof that adding X will result in Y.” But most successful, effective and impactful fundraising is not definitive. There is no one way to design an outer envelope…

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Keep Asking The Questions

Hey! How are you? No, really how ARE you?

Things are weird, unprecedented, uncertain…ahh so much bullsh*t language. I honestly think sometimes I might be more anxious and exhausted trying to come up with new ways to talk about what’s happening than what’s actually happening…fellow writers, do you know what I'm saying?

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10 F*cking Years!

Readers, there is A LOT I can say about the last 10 years here at the Agents of Good. But most importantly, I want to thank you for being part of this gongshow. Our readers, clients, colleagues, family and friends are the reason we love what we do and nothing we do would be possible without our community. Thank you, Agents of Good far and wide!

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Have You Heard of The 3 Deaths?

I first heard this idea of “the 3 deaths” from my Mum, just after the death of her father. She’d heard it on a podcast, and it stuck with her. I remember her telling me about it during a hike in the woods, and she repeated the sentiment at his graveside ceremony, surrounded by our extended family…

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